Covington Associates

Covington Associates Announces Advisory Role in the Sale of Formedix to Certara

September 15, 2022 12:00 AM  |   Covington Associates

Covington Associates Announces Advisory Role in the Sale of MedPB to Practis

September 15, 2022 (Boston, MA) – Covington Associates, a leading middle market investment bank announced its role as exclusive financial advisor to MedPB, a leading provider of integrated marketing solutions for Audiology and ENT practices, in the sale of its business to Practis, a leading provider of marketing solutions to healthcare providers across the country. The acquisition expands Practis’ footprint into the audiology and ENT industry and strengthens its position as a premier specialty-driven marketing solution which enables healthcare providers to connect with more patients in their market to accelerate the growth of their practice.


“We are thrilled to welcome MedPB into the Practis family,” said John Pettrone Jr., CEO, Practis. “MedPB has a strong position in the audiology space with an excellent industry reputation and a client-focused culture, which aligns very well with Practis. Combining forces will allow us to provide even more value to our clients, and our shared passion for helping specialized physicians reach more patients in their market will ensure we continue to be focused on delivering results.”


“It is rare to find a group of individuals who share the same goals and culture as our company’s, and we are excited to be working together.,” said Charlie Cook, Managing Partner, MedPB. “We both excel at generating new patient leads and providing outstanding value to healthcare practices so they can grow their revenue. At the end of the day, we both come through with exceptional results, by putting our client practices first.”



Covington Associates is an investment banking firm offering advisory services in the areas of mergers and acquisitions (“M&A”), capital raising and strategic advisory to middle-market companies across the Healthcare, Business Services, Consumer & Industrial, and Technology verticals. Founded in 1991 and based in Boston, the vision for Covington has been to provide clients with the highest caliber of senior-level attention and to remain an advice driven and results focused organization. Since its inception, Covington Associates has completed over 350 transactions globally for both private and publicly traded companies totaling over $30 billion. Further information can be found at



MedPB is a digital marketing firm passionate about helping ambitious audiology and ENT practices grow and improve patients’ lives. The MedPB team delivers outstanding results for clients through digital marketing services including medical search engine optimization, pay-per-click ads, social media marketing, email marketing, and lead generation campaigns. Further information can be found at



Practis is a leader in providing comprehensive digital marketing solutions to the healthcare industry. Through the combination of technology, award-winning designs, and dedicated support, Practis enables healthcare providers to easily reach and acquire more patients in a compliant manner. Existing as a marketing extension for medical practices and specialized physicians across the country, Practis makes it easier for clients to spend less time on their marketing and more time on the patient. Further information can be found at

MedPB acquired by Practis