Covington Associates

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September 28, 2022 12:00 AM  |   Covington Associates

Covington Associates Announces Advisory Role in the Sale of BlueGolf to Clubessential Holdings

September 28, 2022 (Boston, MA) – Covington Associates, a leading middle market investment bank announced its role as exclusive financial advisor to BlueGolf, the new industry standard for tournament registration, management, and leaderboard software for professional, amateur, junior golf programs and public & private clubs, in the sale of its business to Clubessential Holdings, the leading provider of club membership management and payment solutions. The new Golf and Club Technology business unit will operate under the leadership of current Clubessential president, Scott Strong.


BlueGolf’s next gen golf tournament technology serves 30,000 professional, amateur, and junior tournaments annually including global leaders in golf such as the PGA TOUR Q School and Monday Qualifiers, The PGA of Great Britain & Ireland, Northern Texas PGA, Northern California Golf Association, Brazilian Golf Confederation, US Am Tour, Junior World Golf Championship, FCG, Faldo Tour, and the Federation for International FootGolf. From registration, planning, tournament schedules, and player messaging to real-time scoring, leaderboards, and hole locations, BlueGolf covers every aspect of tournament management. Its suite of applications for golfers includes tournament searching, course tours, scorecards, personal statistics, rankings, and more.


Already the industry leader for private club and public golf course management SaaS solutions, serving over 3,000 public and private clubs and courses through brands Clubessential and foreUP, the acquisition of BlueGolf positions Clubessential Holdings with the most complete golf course and club technology on the market.


“We considered a number of strategic options for rapidly expanding the BlueGolf business in the years ahead,” said Ed Hughes, CEO of BlueGolf. “Clubessential Holdings stood out as the right partner, with a deep understanding of the golf and club technology market, to help accelerate our growth, further support our loyal customers, and assist our team with resources, expertise, and a global distribution channel."



Covington Associates is an investment banking firm offering advisory services in the areas of mergers and acquisitions (“M&A”), capital raising and strategic advisory to middle-market companies across the Healthcare, Business Services, Consumer & Industrial, and Technology verticals. Founded in 1991 and based in Boston, the vision for Covington has been to provide clients with the highest caliber of senior-level attention and to remain an advice driven and results focused organization. Since its inception, Covington Associates has completed over 350 transactions globally for both private and publicly traded companies totaling over $30 billion. Further information can be found at



BlueGolf is the industry leader in innovative systems for golf. Established in 2000, BlueGolf has a proven track record of helping PGA Sections, Amateur Associations, Junior Golf programs and Clubs reach their goals through robust software services, handling everything from Association and member management to tournament management and club administration. The BlueGolf platform has evolved over time to meet the needs of customers, both large and small, enabling them to more efficiently run their organizations. For more, visit



Clubessential Holdings provides Software as a Service solutions to private clubs, public golf courses, health & fitness clubs, spas, military organizations, municipalities, and college athletic programs. Across eight brands - Clubessential, ClubReady, Exerp, foreUP, Innovatise, PrestoSports, TAC, and Vermont Systems - the company offers a variety of forward-thinking technology and services which help more than 16,000 customers attract, engage, and retain over fifteen million club members, community patrons, and sports fans for life. For more information, visit the Clubessential Holdings website.

BlueGolf acquired by Clubessential Holdings