Boston, MA — Aug. 30, 2000 — Media 100 Inc. (NASDAQ: MDEA - news), the leading provider of software, systems and services for streaming media on the Internet, today announced it has acquired key technology assets and intellectual properties from ICE (Integrated Computing Engines), a leading provider of acceleration solutions for streaming media from the desktop. Media 100 assumes ownership, and will continue the production of key accelerator solutions from ICE. ICE technology currently is integrated into Media 100's flagship Media Cleaner PowerSuite streaming media production system. ICE acceleration technology significantly increases the speed and quality of the compression process for streaming media content Ñ critical to Internet broadcasters and web designers creating large quantities of streaming media content for immediate, high quality delivery over the Internet. Terms of the asset acquisition were not disclosed.

"Media 100 leads the industry in delivering high-quality, high-performance streaming media production solutions, and we are continually looking at ways to push the performance envelope while increasing image quality," said Tony Dolph, vice president of business development for Media 100. "ICE technology will drive increased performance and quality while enabling us to deliver a more satisfying and seamless experience to our users."

ICE, headquartered in Waltham, Massachusetts, develops compression and distribution solutions for customers delivering video content in a range of digital formats, including video, film, DVD, CD-ROM, and the web.

About Media 100
Media 100 Inc. (Nasdaq:MDEA - news) develops software and systems that simplify the creation and delivery of video on the Internet, DVD and CD-ROM. Media 100 provides the market's most comprehensive suite of streaming media solutions Ñ ranging from video/audio acquisition and editing to dynamic media compression, from MPEG-2 encoding to real-time transcoding Ñ and is the only company in the world that supports all three major streaming media formats; Real Systems G2, Windows Media, and QuickTime 4. The Media 100 family of companies, including Digital Origin, Terran Interactive and Wired, have added key technologies to Media 100's streaming media workflow, enabling customers to seamlessly connect DV cameras to the Internet, empowering a new breed of Internet broadcaster. For more information, visit www.media100.com.

Media 100 and Media Cleaner are registered trademarks of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders. Terran Interactive is a wholly owned subsidiary of Media 100 Inc.



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